The thing I like most about Shama Kabani, and there is a lot to like, is that she lives in Dallas (or at least in the neighborhood). She has written a great book, The Zen of Social Media Marketing, founded a very successful company, received lots of awards, and on and on but the thing that stands out to me is she is still living in Dallas which is where I live and my home town. To some this may be a trivial or even puzzling thing but to me it is quite amazing. So often, as soon as someone living in Dallas gets a level of success and fame they pack up and move to LA, or NY, or Austin. I am very happy that she has stayed. And to a point I will make later – it validates me!
Zen of Social Media Marketing – Buy It
Do yourself a favor and buy her book, The Zen of Social Media Marketing. Though you may know most or all of it the book is a nice compendium of the state of social media and how to use it to your advantage. She provides some great insight and compiles a very nice list of tools to consider in each section. Plus she uses lines like, “your website is a window into your company’s soul.” Isn’t that true. Your site is like looking into someone’s eyes. This is a very good thing to remember when you build your website: is your site nice enough that someone will want to stare at it longingly?
Facebook is a Mirror on ME!
My favorite take away from the books is how Facebook in particular and other social media sites are really about me. (Or about you…you know, “all about me” no matter who you are.) If you remember that then it makes it easier to think about what and how you share on Facebook.
TOMS – Like
People want to share things that will make them look good. The want to support a charity that is doing good work that they believe in. For example, I love TOMS shoes. I liked them on Facebook; I follow them on LinkedIn; I love the story. I will tell everyone how much I love the shoes. But I will NEVER buy a pair. Or, I should say, I have yet to see a TOMS design that I would wear. But that does not deter me from promoting the company because they are doing something that I believe in and I want to glow in their reflected light.
Coke – No Like
On the other hand, I drink a Diet Coke at least once per week but I will never like or follow Coke unless they bribed me to do so. This is the state of social media: I connect with things that will make MY friends like me MORE. Or at least things that will educate me on things I need to know. (And I want to impress my friends with what I am learning. :-))