All you need to know.
At its most basic marketing consists of five areas. In this marketing 101 overview we will consider the following aspects of marketing.
- Brand – The key messages, benefits, supporting facts and associated graphic design that tells your company story. This is written once.
- Content – The specific stories that you tell about your company. They always include some or all of the brand elements.
- Creative – Ways you can package your stories.
- Channel – How you distribute your stories.
- Results – How you measure your efforts.
See the full SlideShare presentation at the top of the right hand column of this page. Continue reading