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Marketing 101

All you need to know.

At its most basic marketing consists of five areas. In this marketing 101 overview we will consider the following aspects of marketing.

  • Brand – The key messages, benefits, supporting facts and associated graphic design that tells your company story. This is written once.
  • Content – The specific stories that you tell about your company. They always include some or all of the brand elements.
  • Creative – Ways you can package your stories.
  • Channel – How you distribute your stories.
  • Results – How you measure your efforts.

See the full SlideShare presentation at the top of the right hand column of this page. Continue reading