All you need to know.

At its most basic marketing consists of five areas. In this marketing 101 overview we will consider the following aspects of marketing.

• Brand – The key messages, benefits, supporting facts and associated graphic design that tells your company story. This is written once.
• Content – The specific stories that you tell about your company. They always include some or all of the brand elements.
• Creative – Ways you can package your stories.
• Channel – How you distribute your stories.
• Results – How you measure your efforts.

See the full SlideShare presentation at the top of the right hand column of this page. Continue reading →