Make a video. If you don’t have a video then make one! Do it with your smart phone or flip camera (if you have one of those antiques – I do :-)). But however you do it, make one today.
You Tube is the second largest search platform and having anything, even a very simple video, is much better than not having anything at all and can give you a significant SEO boost.
Find a visually pleasant location (your office, your backyard, your living room), lean your smartphone or Flip camera (if you have one of those antiques – I do) and tell your audience about your company.
The most important part of the script is to tell your potential customers why they should care about your product or service. What is the primary benefit? Make sure that you state this early in the video and include the following elements.
- Introduce yourself
- State the primary benefit
- State your elevator speech
- Provide appropriate supporting facts
- State the call to action
- Restate benefit
Here is a sample script for a dog care service provider that includes each element.
“Hi, I am Wes [introduction] and I want to help you and your dog live happier lives together [primary benefit]. My company provides dog services in Dallas including training, behavior consultation, dog walking, and play groups. [elevator speech]
I have been a dog lover my whole life and work with local shelters to help rehabilitate traumatized dogs. I understand dog behavior extremely well so I can recognize and quickly solve behavior issues. Also, I can teach you what you need to know so your dog knows that you are the pack leader. This is my specially designed van (show van) that I use to transport your dog to and from play groups. [supporting facts]
Please ‘like’ this post and contact me for a no obligation consultation on how I can help you and your dog live happier lives together. [Call to action and restate benefit]”
That’s it – don’t make it difficult or think to hard about it. Just do it.
Good audio is more important than good video. Viewers are more likely to stop watching a video that includes a voice over if the sound is mediocre. Viewers are much more tolerant of mediocre video.
Test to make sure that the location you have selected provides good audio clarity. If you have a microphone, especially a lapel mic, then use it. The golden rule of audio is that the closer the mic is to the speaker the more powerful the impact to the listener.
OK, go make a video. Really, go ahead. You can always make a new one later but just do one now, get some momenturm and start to get some feedback.