Category Archives: Channel

Is Google’s Hummingbird Important?

In late September Google made a significant change to their search algorithm. In fact, they completely changed the algorithm for the first time in several years but it appears that searchers did not even notice. As an online marketer should you notice?

Hummingbird Impact

Google Hummingbird logoThe answer to that question is “probably not” as long as you are adhering to Google’s prime directive: “concentrate on delivering the best possible experience for your user by creating content that other sites will link to naturally—just because it’s great.” In other words, good content is always the ultimate goal.

Hummingbird Better Handles Longer Search Phrases

Google changed their algorithm to Hummingbird because they noticed that search stings were becoming longer and more complicated. Instead of searching on a single word or phrase people were “talking” to the search box using natural speech. In fact, many people are really talking to their devices rather than typing. Google determined based on the results that they were providing that there were many listings shown to the searchers that did not apply to their complicated search.

Good News for Good Writers

Because of this Google developed Hummingbird to not only provide more relevant results now but to make it better going forward. As a content creator this is good news IF you write good content. For sites that rely on old, SEO tricks like keyword stuffing the news is not good. Those sites will continue to drop in rank as a result of Hummingbird.

In some ways, Hummingbird is like the BCS college football ranking system. The BCS depends on the rankings of other ranking services to help determine the final ranks for their poll. Hummingbird includes “over 200 ingredients” that go into the final recipe. This includes PageRank which is one of the earliest elements used by Google to rank website content.

Google will Never Stop

And if you take nothing else away from this post remember that Google never stops. They are always looking at ways to improve their search algorithm. They do this to make their searchers happy. Therefore, if your content = happy readers then your content = happy Google.

 

Local Directories will Improve Your SEO

Don’t Ignore These Ancient Tomes

Local directories are almost worthless except Google likes them.Don’t yellow page directories seem like they were in the era of the stage coach? They seem so antiquated that it is hard to believe that at the end of last century they dominated local search: If you needed to know where to find a local business most people grabbed the yellow pages.

 

One Important User

Almost no one uses the printed books any more and few people use the online equivalent except when they come up as a result in a general search. Even so by adding your listing to the major directories you can really help your business with local SEO. “How’s that possible?”, you ask with an incredulous shadow across your face. Because Google uses local directories to help supplement and verify listings of businesses in a geographic area.

Even though people are using directories less and less Google and other search engines still use them to verify information about local businesses. By adding your basic information to the primary directories you improve your SEO. And, most importantly, you only have to do it once! Or at least just once until you move your business to a new address.

Directory Admin

GetListed.org is a service that facilitates updating your business listings on local directories.

GetListed.org sample page.

“But I don’t want to have to find all those directories and add my info or confirm that the information is correct.”, cry out the masses of online business owners. Thanks to GetListed.org, you don’t have to. GetListed lets you search for your local business by name and zip code and shows you the info for your business for each of the major directories. It is like having a directory administrative assistant.

Local Directories

GetListed includes: Superpages.com, Best of the Web, eLocal, Factual, FourSquare, Yelp, Google+, Localeze, Yellow Pages, City Search, HotFrog, Nokia, Infogroup, Bing, Acxiom, and Yahoo. GetListed shows you which of the services have listings and which ones are “unclaimed”. You can click from GetListed to the listing on the other sites so you can edit/claim your business.

So go to GetListed.org, type in your company name and zip code and see where you need to add your listing.

LinkedIn Guide

LinkedIn is your resume. It’s your business infomercial. It’s where people go if they want to know what you have done and can do. Does your page effectively reflect who you are?

First a few statistics about LinkedIn.

  • There are over 200 million users.
  • 35% of LinkedIn users access the site daily.
  • There are over 2.7 million LinkedIn business pages.
  • 39% of LinkedIn users pay for the premium service (I am not one of them) Continue reading

Basics of Facebook Ads

Facebook – Best Advertising Value

Facebook ads are the best advertising value around for promoting your business. There are three reasons for this.

180,000,000

First, they have 180,000,000 users in the United States alone. Even if you consider that some people may have multiple accounts that is still a LOT OF PEOPLE. The current population of the U.S. is about 315,000,000 which means once you eliminate small children and the really old who do not use the internet you are talking about over 65% of the U.S. population is on FB. Almost two out of every three people. Continue reading