Want to make a change in your life? Need help to understand how you can manage yourself or your team to become more effective?
In this post I will share a few things that I took away from Switch – How to Change Things When Things are Hard a book by Chip & Dan Heath. The Heath brothers write very good books and none better than Switch. Here are some highlights. Continue reading →
One of the relatively easy things you can do to improve your search engine optimization results is to tie your Google+ profile to your blog. This is known as your Google Authorship.
Google likes to know about the people who write content. When Google decides what content to show as a result of a keyword search it will pick the content that is associated with a Google+ account everything else being equal. Continue reading →
Every time you do work for a customer and they are satisfied with the results ask for an endorsement. Make this a part of the process of how you do business and make it easy for your customer to help you if they want to. Continue reading →
Help for the independent business owner is here! On November 2nd at 2:00 please join us for one of the following seminars – or come for all three! Also, let us know if you want to be notified of future seminars for the independent business owner.
LinkedIn – At 2:00 you will learn how to Create a Strong Online Brand with LinkedIn for Your Business Success.
Impacts of the Affordable Care Act – At 3:00 an independent insurance agent with 30+ years working with small businesses will provide an overview of the new insurance and how it impacts the business owner. Bring your questions about this topic.
The Future of Marketing: Content – At 3:30 learn why content marketing has become the most effective way to improve your ranking with Google. Continue reading →
Monotony collapses time; novelty unfolds it. What are you doing to unfold time?
Moonwalking with Einstein by Joshua Foer is an unusual book. Its core is about training yourself to remember lists of data. Specifically it tracks a year as the author trains for…and wins the United States memory competition. But there are also several meanderings into interesting cul-de-sacs. Continue reading →
Facebook ads are the best advertising value around for promoting your business. There are three reasons for this.
First, they have 180,000,000 users in the United States alone. Even if you consider that some people may have multiple accounts that is still a LOT OF PEOPLE. The current population of the U.S. is about 315,000,000 which means once you eliminate small children and the really old who do not use the internet you are talking about over 65% of the U.S. population is on FB. Almost two out of every three people. Continue reading →
“Doug has provided critical support and insight for PLG Consulting over the last several years. During his tenure with us PLG’s revenue has increased dramatically due in no small part to Doug’s efforts. Most importantly he emphasized PLG’s speaking opportunities – something I resisted at first due to the time commitment. However, as I gained experience doing the presentations the time needed for each subsequent presentation dropped significantly. And we were able to leverage the presentations that we created on our website, Slideshare and other digital media sites that continue to pay dividends even on presentations we made over a year ago. Doug is a valuable resource that I will continue to use as needed and I recommend him to any one looking for marketing and communication support for their business.”
Do you need help in eliminating procrastination? If so, Brian Tracy suggests that you Eat that Frog, which is the name of one of his time management books. Though the book makes many good points I was so disappointed in the organization that I reworked the book into three preparation steps and three action steps. I know, I blaspheme.
Who am I to rewrite something that was created by such a recognized leader. Well, let me explain in a joke: “Harvard graduates walk into a room like they own it. Yale graduates walk into a room like they own it because their parents probably do own it. [Your favorite school] graduate walks into a room and starts to rearrange the furniture.” Continue reading →